EVERYWHEREEVERYWHERE

Brand · working name

The W is a map.
Turn it. It’s an E.

EVERYWHERE is the layer on top of a real city: you plan, you try, you play, and every place you discover lights it up. This page is how it looks, and where it came from.

The symbol

A ribbon folded in four, like a city map you keep in your pocket. Turn it 90° and it’s an E. Four folds, four Es.

In the app, each fold lights up in the colour of an area the first time you try it. The symbol is the meter of the game.

  • 01Everyday
  • 02Everyone
  • 03Everything
  • 04Everywhere
WE

One @ for every place

The area says what you do. The @ says where: FIT@ Solinca, EAT@ Bolhão, PARTY@ São João, CULTURE@ Serralves. The voice of the brand asks the same thing every day: Where you at? Where you been?

Colour

Black base, near-white text, and one neon per area. Neon is for shapes and light, never for small text on a light background; every text colour passes AA in both themes.

  • Base#000000
  • Text#F4F4F0
  • FIT@#B6FF2E · first
  • EAT@#FF8A1F
  • PARTY@#FF3DCF
  • CULTURE@#5B7CFF
  • SHOP@#FFE23A · reserved
  • GO@#2EE6FF · reserved
  • STAY@#A35BFF · reserved

Type

Aa

Geist

Interface and headlines. 600 in headlines, tracking −5 to −6%.

w u @?

Geist Mono

Labels, coordinates, clues. Both under the SIL Open Font License, self-hosted.

Icons

24 px grid, 1.6 stroke, currentColor. The four areas and the interface.

  • avancar
  • aviso
  • bloqueado
  • conta
  • fechar
  • feito
  • idioma
  • local
  • mapa
  • mes
  • passaporte
  • pista
  • procurar
  • regiao-culture
  • regiao-eat
  • regiao-fit
  • regiao-party
  • registar
  • seguir
  • serie
  • spot
  • voltar

The app

Six of the nine screens, designed on 1 October 2026. Still to draw: onboarding, logging a session and the Chill-Out Spot.

Map
Map
Clue
Clue
Check-in
Check-in
My month
My month
The right maths
The right maths
Passport
Passport
App icon

The W on black. Master in SVG; PNG from 1024 down to 16.

Where it came from

  1. Before 2015 · Budapest
    All You Can Move

    Living in Budapest, a pass to train anywhere in the city, paid by employers. The idea starts here.

  2. 2015 · Lisbon
    FIT@EVERYWH.RE

    The first startup: gyms and sports venues as partners, companies paying as a benefit. EAT@ and PARTY@ were next. Nine months, alone.

  3. 2026 · Porto
    EVERYWHERE

    The same freedom, one layer up: no passes to sell, the city as the board, and the passes you already have.

  4. 2027 →
    Porto, Lisbon, Budapest, the world

    Layer by layer, until the whole world is lit.

What we left out

  • The 2015 pin — redrawn, it still said “one place”.
  • Lines of light — too close to LTD.
  • A tile panel — too close to the official “Porto.” brand.
  • The @ as the main symbol — it reads as email.